Online marketing to me is the same as offline. Its just a different medium which is much more dynamic and measurable.
Dynamic because i can create this page within a few hours and have it up on the WWW for all to see. I can also take it down in a moment. In comparison to offline which can take you months to redesign and produce your new packaging . measurable because everything is done over the WWW meaning it is all trackable.
Can you build a brand - Yes!,
Can you transact - Yes!,
What about market research? - Yes!
Measurement? you bet!
In fact when you think about it more and more you start to find that online marketing is not so different or difficult at all in the main. What i mean is the same fundamentals apply, put the right message in front of the right audience at the right time and you are ona winner.Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing,affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, blogging and PPC(Pay Per Click ads).-pinched this definition from Wikipedia I though it pretty much summed up online marketing.
I will try and gather as much information as i can about well all of it.
Where do i Start?
I am going to start with Search Engine Marketing better known as SEM ( gotta love an acronym) ...something the world is currently obsessed with and something that will not be going away.
