Australian online news and views

The first time I looked at this site i thought “Oh a bit rudimentary ”

But hey a good enough idea….web Cam your entire life..a good way to publish your new video platform.

6 months later or there abouts I go back for a quick look see and what do i see

Advertising
Forums
Chat rooms
Multiple live channels and on and on

IS this WEB 2.0 ?

I think so.

Justin.tv, the 24/7 Lifecast of my life and the foundation of a new platform for live online video. We’re working hard on rolling out new features to the site and new broadcasters, so keep coming back for more!

I just had to post this …..amazing……

this made me laugh as well

Original article here

Up and up and up…seems the entertainment industry is feeling good about itself especially “with subscription TV and the internet enjoying double-digit growth.”
Sounds good to me…… PricewaterhouseCoopers’ are reporting a revolution is underway and that traditional media forms have been breached.

They are predicting that the CAGR is going to grow by 5%

“Mediums that can aggregate mass audiences will still remain a powerful force in this time of audience fragmentation and while there is much speculation about the rise of new media platforms, between now and 2011, television, radio and newspapers are forecast to retain the largest share of revenue with nearly 67 percent of the total,” said McNab.

Funnily enough there has also been a resurgence in the number of traditional or outdoor ad spend.

Either way it seems things are looking good for the online and marketing budgets across the land!

I hate this program !

Though i imagine it is considered local content so that must help the network?

Also good exposure for the sponsor in there target markets…..

Article from bandt begins here =

Big Brother down and out for 2007
Camille Alarcon

Big Brother’s Final Night episode ended with a quiet thud last night with 1.58 million viewers tuning into the program – a noticeable 9% fall on last year.

However, around 1.9 million tuned into the Winner Announced portion of the show, which was up on last year’s 1.88 million.

Throughout the seventh series, the Network Ten program experienced dramatic audience rises and falls of up to 30% respectively (all people) in some episodes, according to a Fusion Strategy analysis of ratings.

However, Ten’s chief programming officer David Mott maintained the program is “resilient and successful big event television that appeals to the young and young at heart”.

Big Brother sponsor, 3 mobile’s head of content Annie Mackin said the show is about high viewer engagement. “3 has been an integral part of the Big Brother series, and this has delivered one of the most comprehensive offerings to our customers,” she said.

Despite the falls, among the three commercial FTA channels, the Big Brother Final Night episode performed well against the competition, attracting a 51.6% share among 18-49 year old viewers, compared to Seven’s 21.9% and Nine’s 19.3%.

Article from bandt ends here =

So will there be another show next year…me thinks so…

I am so going to get in trouble one day for posting these complete articles. I just like to keep a copy for myself.

Article from Brand republic begins here =

by Jacquie Bowser Brand Republic 26-Jul-07, 13:20

LONDON - Times Online added around 1m unique users during June, making it the second most popular newspaper website in the country behind Guardian Unlimited, according to the latest ABC Electronic figures.

The Times website passed sister News International site The Sun Online during the month ending June 30, registering 9.6m unique users, compared with 8.7m the previous month. This is a positive result for Times Online, suggesting its £10m relaunch in March this year is continuing to attract new visitors.

The Sun’s website reported 9m unique users for the month, including traffic to thesun.co.uk, newsoftheworld.co.uk and page3.com, which was the same as the figure it posted in May.
Despite the relaunch of its front page in May, visits to guardian.co.uk dropped by around 1.5m unique users during June to 14.5m users, compared with the 16.1m unique users it recorded the month before. The Guardian plans to roll out its new look to the rest of the site gradually.
The Telegraph also failed to report any significant increases in traffic for June. It reported 7.1m unique users, own from 7.3m the month before.

The ABCe figures provide a common benchmark for web traffic, based on reporting standards; companies engaged by publishers to measure their figures, such as Hitwise and Web Side Story, must adhere to this.

Article from Brand republic ends here =

It will be interesting to see next month whether the traffic figures change and come back for the guardian

With so much trouble last week on the markets i am not to sure they could have picked or rather coincised with a worse time……

Article from Brand republic begins here =
by Hayley Pinkerfield Revolution UK 27-Jul-07, 11:00

LONDON - Moneysupermarket.com missed its target when it floated on the LSE yesterday, as its founders’ squabbling was blamed for the disappointing performance.

The company had hoped to be worth £1bn, but ended the first day valued at £783m. The internet price comparison site floated in London on the day of the biggest one-day percentage fall in four years.

Founders Simon Nixon and Duncan Cameron could not reach an agreement over when to float the business, delaying the process by several months. They finally made a deal last month with Cameron selling 90 per cent of his stake for £162m. The pair originally fell out in 2001.
Nixon, who has made £102m rather than the expected £200m, said:”I suppose we have been a little bit unlucky but the really positive thing for us is that we have been able to get our flotation going at all. It shows a lot of interest from investors.”

Moneysupermarket.com’s direct retail share offer had been described as the biggest since
lastminute.com floated during the dotcom boom of 2000.

Article from Brand republic ends here =

I am not so sure i would be complaining with that much money in my pocket….

102 million GBP. Its all in the game i suppose..

Just another interesting article from Brand Republic.

I don’t think i have actually used internet TV and don’t know who is using it here in OZ.

God we need a faster network here…… whilst they are forecasting so much advertising revenue elsewhere…..
Article =

LONDON - Advertising on internet television channels could be worth as much as $10bn (£4.9bn) by 2011, but the industry needs to develop revenue models and effectively engage with consumers according to new research.

A report published today by Understanding & Solutions claims that internet television is in the midst of a “gold rush”, as mainstream broadcasters try and stake their claim alongside internet-only media brands such as Joost, Vudu and Babelgum.

It also points to developments such as Apple TV, which is expected to sign deals to expand its range of content, and moves by Microsoft and Sony to offer online video services, as drivers of growth.

But the report points out that the challenge will be to harness the power of the medium, and develop revenue models beyond traditional interruptive ads, including sponsorship, subscription and other paid-for models.

Alison Casey, business director of content and services at Understanding & Solutions, said: “Internet TV will challenge the traditional broadcast industry through rights distribution, on-demand content versus linear broadcast and the generation of advertising revenues.”

Understanding & Solutions said that advertising spend on online television presently stands at $400m.

Article end =

I wonder how this is going to work its way out

May be a little off topic but i love this video

One for the bike riders, I especially like the compression with the “hammer”

“17 per cent of emails sending customers to a home page rather than a promotional page uniquely relevant to the email offer. “

How embarrassing I have done that….. you should always have relevant landing pages for all of your campaigns….search, EDM, affliate what ever.

What is the point of capturing someones attention attracting a response or action and then leading them to a confusing situation or even a dead end.

I can see the costs rising and the returns diminishing already. It happens sometime you are just to hurried and in need of doing more more more faster. remember sometimes quality over quantity.

But at the same time get it 80 or 90 percent right and then get it out the door!

If you have done it hang your head low, if you are doing it stop it now trust me it will make a huge difference. But take a look at thei rticle at least you can see you are not alone.

Here is an article on the topic from brand revolution

Extract

Landing pages are Achilles heel for email marketers
by Alicia Buller Revolution UK 27-Jun-07, 11:20

LONDON - More than four out of 10 companies practising email marketing in the UK and across North America fail to repeat promotional copy through to the landing page, thereby running the risk of confusing customers who will quickly abandon the site, a new survey has revealed.

The survey, conducted by email service provider Silverpop, analysed landing pages for email promotions from 150 companies across the US & UK.
Only 45 per cent of landing pages repeated copy…..click for more