Online Marketing

Aug 24

Face book / to advertise or not?

Ridiculous as it may seem I am not a member or user of Facebook. Un llke most of my friends I am not spending hours and hours a week on my Facebook site trying to get as many fish in my aquarium or trying to update my emotions and telling people what i am up to right at this moment.

When myspace took the market i remember thinking to my self where would i advertise to reach the youth market. Not being a planner and not having access to research on this market or rather potential market i instantly thought of myspace. It must be cheap as there was hardly any advertising on the site at the time. Though purchasing advertising on a CPM basis would be expensive a little like advertising on TV.

Any way i digress as usual so adverting to a slightly different demographic on Facebook could it work?

I would have thought that the capture of all of that personal data would have made the targeted adverting a no brainer…..it seems amazing that more targetted advertising isn’t already in the market……or is it?

Here are a couple of articles about advertising on FACEbook ….first we have issue sleading to agencies banning the network, now we have them hitting back with targeted advertising…..mmmm…will this win them back……results are results….

Facebook banned within agencies

remember

Earlier this month, UK advertisers including Vodafone, First Direct and the Central Office of Information pulled their ads from Facebook after they were placed on the British National Party’s profile page.

Facebook plans to offer targeted advertising

These ads would appear on the “news feed” of each user’s page and not as on banner ads and boxed flyers that appear on the borders of the site at present.

Oh well time will tell if anyone has anything to add to this topic or if anyone has access to some data let me know i would be very interested to know how advertising on the re network works….i would have thought there would be a lot of wasted inventory….

Aug 13

Drive free traffic to your site / Blog

Online Marketing No Comments »

The never ending quest.

The best way will always end up being “Hard Work!”

But here are a few sites i have found that will give you a helping hand….. I am going to try and find a better longer list of these sites….

bla.st/
The Free International Web Directory

adgridwork.com/
adgridwork is a free advertising network and text link exchange.

Jun 28

Landing pages - unsurprising results

Online Marketing No Comments »

“17 per cent of emails sending customers to a home page rather than a promotional page uniquely relevant to the email offer. “

How embarrassing I have done that….. you should always have relevant landing pages for all of your campaigns….search, EDM, affliate what ever.

What is the point of capturing someones attention attracting a response or action and then leading them to a confusing situation or even a dead end.

I can see the costs rising and the returns diminishing already. It happens sometime you are just to hurried and in need of doing more more more faster. remember sometimes quality over quantity.

But at the same time get it 80 or 90 percent right and then get it out the door!

If you have done it hang your head low, if you are doing it stop it now trust me it will make a huge difference. But take a look at thei rticle at least you can see you are not alone.

Here is an article on the topic from brand revolution

Extract

Landing pages are Achilles heel for email marketers
by Alicia Buller Revolution UK 27-Jun-07, 11:20

LONDON - More than four out of 10 companies practising email marketing in the UK and across North America fail to repeat promotional copy through to the landing page, thereby running the risk of confusing customers who will quickly abandon the site, a new survey has revealed.

The survey, conducted by email service provider Silverpop, analysed landing pages for email promotions from 150 companies across the US & UK.
Only 45 per cent of landing pages repeated copy…..click for more