Ridiculous as it may seem I am not a member or user of Facebook. Un llke most of my friends I am not spending hours and hours a week on my Facebook site trying to get as many fish in my aquarium or trying to update my emotions and telling people what i am up to right at this moment.
When myspace took the market i remember thinking to my self where would i advertise to reach the youth market. Not being a planner and not having access to research on this market or rather potential market i instantly thought of myspace. It must be cheap as there was hardly any advertising on the site at the time. Though purchasing advertising on a CPM basis would be expensive a little like advertising on TV.
Any way i digress as usual so adverting to a slightly different demographic on Facebook could it work?
I would have thought that the capture of all of that personal data would have made the targeted adverting a no brainer…..it seems amazing that more targetted advertising isn’t already in the market……or is it?
Here are a couple of articles about advertising on FACEbook ….first we have issue sleading to agencies banning the network, now we have them hitting back with targeted advertising…..mmmm…will this win them back……results are results….
Facebook banned within agencies
remember
Earlier this month, UK advertisers including Vodafone, First Direct and the Central Office of Information pulled their ads from Facebook after they were placed on the British National Party’s profile page.
Facebook plans to offer targeted advertising
These ads would appear on the “news feed” of each user’s page and not as on banner ads and boxed flyers that appear on the borders of the site at present.
Oh well time will tell if anyone has anything to add to this topic or if anyone has access to some data let me know i would be very interested to know how advertising on the re network works….i would have thought there would be a lot of wasted inventory….