Original article here
Up and up and up…seems the entertainment industry is feeling good about itself especially “with subscription TV and the internet enjoying double-digit growth.”
Sounds good to me…… PricewaterhouseCoopers’ are reporting a revolution is underway and that traditional media forms have been breached.
They are predicting that the CAGR is going to grow by 5%
“Mediums that can aggregate mass audiences will still remain a powerful force in this time of audience fragmentation and while there is much speculation about the rise of new media platforms, between now and 2011, television, radio and newspapers are forecast to retain the largest share of revenue with nearly 67 percent of the total,” said McNab.
Funnily enough there has also been a resurgence in the number of traditional or outdoor ad spend.
Either way it seems things are looking good for the online and marketing budgets across the land!