Australian online news and views

I have posted a few entries on this blog about “link baiting” inadvertently.

Through the inclusion of links in tools and lately the inclusion of embedded links in word press themes

Its another of the multitude of SEO terms that I hear all the time but have never really defined for my self.

So what is link baiting?

John Chow uses an analogy of fishing. He a kins it to fishing for links from other blogs and websites for SEO purposes, that obviously bring you traffic and hopefully revenue.
Rather than using any old bait he says you should use ” content specially designed to get you linked up by the websites you’re fishing for.”

Here are four other techniques that john chow mentions on his blog

Ask For A Review
Write About The Site You Wish To Bait
Interview A Site Owner
The Trade Show Photo Trick

Another blog by Nick Wilson also talks of 5 other techniques that can be used.
Comments on this posting are good as well.

In order to bait a link, you need a hook. Hooks come in variety of flavors, some of the more popular would include:

* News hook
* Contrary Hook
* Attack Hook
* Resource Hook
* Humour Hook

Here are several other blogs and definitions I will read later and summarise. These are 5 good posts to take a look at.

Wikipedia definition
Matt cuts blog
Aaron Wall SEO Book
Use Link Bait to Catch Better Rankings By Bill Hartzer
Jim Westergren blog on link baiting
Link Baiting & Effective Link Building by Rob Sullivan