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1 July

USE Creative Content to Convince Shoppers to buy

The creative use of content can give your customers a unique and memorable shopping experience–one that creates powerful brand loyalty and convinces customers to buy. Introduction The global number of e-commerce companies today is so enormous that few can put a definite number on it. Estimates range from 500,0001 to more […]

27 June
Posted in inbound Marketing

A list of Marketing Terms defined

Closed Loop Reporting – A way to measure the impact of marketing activities on revenues. Content Marketing – The creation and sharing of content for the purpose of promoting a product or service Conversion – A specific event that represents the goal of a landing page Conversion Path – A […]

27 June
Posted in inbound Marketing

Limitations of Inbound Marketing

Limitations of Inbound Marketing Wide aim: Inbound works by “carpet bombing” the Internet with content in the hope that people will find you. This can produce a lot of leads, but many aren’t qualified prospects. When confronted with too many low-level leads, many marketers scramble to run more of these […]

27 June
Posted in inbound Marketing

Inbound Marketing Tactics

Inbound Marketing Tactics Search Engine Optimization: SEO is about increasing the visibility of your content by including keywords that help you rank high in organic search results (not paid advertisements on search engines). The higher your content ranks in a search engine’s results, the more likely someone will click through […]

27 June
Posted in inbound Marketing

Different types of Content you can produce

Types of content • Articles • Blog Posts • Books • eBooks • Brochures • Case Studies • Demos • Email • Free Trials • Images • Information Guides • Live Streamed Events • Manuals • Microsites • Web Pages • Online Courses • Podcasts • Videocasts • Presentations • […]

27 June
Posted in inbound Marketing

Content is King

Content is King Inbound marketing relies on content to engage with prospects, so the quality of that content must be strong. You must create content that is not promotional in nature, but instead educates and inspires. In other words, you must offer content that is relevant to your prospective buyers, […]

27 June
Posted in inbound Marketing

Why Inbound Marketing Works

Why Inbound Marketing Works When a buyer actively seeks information or passively looks to be entertained or educated, their “anti-marketing” shields go down and you can build a relationship with them. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. The […]

27 June
Posted in Uncategorized

What is Inbound Marketing?

What is Inbound Marketing? Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.

16 June
Posted in Uncategorized

Juan the dodgy Mexican

23 May
Posted in Uncategorized

Social media tips and tricks for content sharing

http://blog.canva.com/get-blog-post-shared-1000-times/ cool info graphicc 1Create a compelling title A good title is essential for a blog post. It needs to be catchy and stand out on social media. Try the following tips: Include a number. Posts that have a number perform much better. Potential titles include ’5 ways to X’. […]